Our latest masterpiece, the "nice new building", raises the traditionally sober aesthetic of the production halls to a new, colorful level. We transformed a chainsaw manufacturing facility into a harmonious symphony of pink and sparkling textures. Every single hall shines in pink and represents a breathtaking contrast to the usual industrial surroundings.
Our distinctive features - the impressive use of glass and steel and the harmonious coupling of modern aesthetics and industrial charm - are evident throughout the property. The halls are masterpieces of structure, characterized by the play of transparency and opacity, severity and playfulness, industrial minimalism and colorful extravagance.
The production lines are perfect examples of how form-follows-function design can combine the efficiency of mass production with the aesthetics of postmodernism. Each station along the production line is designed to be both functional and visually appealing, allowing for a seamless transition from manufacturing to haute couture.
The robust machine tools are housed in an enchanting pink chainsaw wonderland that impresses with its unique visual aesthetic and the expressiveness of its color palette. The result is an industrial complex that conveys both the strength of industrial production and the magic of aesthetic opulence.
The exterior design of the halls pays homage to extravagance. The facades are decorated with shimmering metallic panels that shimmer in different shades of pink depending on the light. The glazed areas provide insights into the inner workings of the production and the sparkling light reflections that give the complex an almost surreal look.
“Nice new building” is more than just a production location. It is an expression of our passion for industrial aesthetics and our belief in the power of color to revolutionize the look of industrial architecture. It is the beating heart of the industry, beating in the most seductive shades of pink.
Location: | Industriestraße, Castrop-Rauxel, North Rhine-Westphalia, Germany, Europe |
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Period: | 2022 - 2023 |